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Harbor Springs, Emmet County, Michigan
9 real estate brokerages with a Harbor Springs address, scored out of 100. Updated October 2026.
As of October 2026, the highest-scoring real estate brokerage in Harbor Springs, MI on TownAnswer is Good Hart General Store, with a score of 69 out of 100 (4.8 stars from 102 Google reviews). Next are Keystone Real Estate (59) and Kim Porta - Keller Williams Northern Michigan Horizon (57). We scored 8 real estate brokerages with a Harbor Springs address and list 1 more with no Google rating yet.
This page has fewer than three scored businesses, so we keep it out of search results until it has more. The nearest city pages are listed below.
Our October 2026 pull of Google Maps found 9 real estate brokerages with a Harbor Springs mailing address. 9 list a website, 6 have claimed their Google listing and 0 take online bookings.
None belongs to a business with three or more Michigan locations in our data.
Every business is scored by the same rules. A business cannot pay for a higher place.
The most-reviewed real estate brokerage in Harbor Springs is Good Hart General Store with 102 Google reviews. The median rating among scored listings is 4.8 stars.
Highest score first. Tap a name for its website, or Score details for the full breakdown.
The 100-point TownAnswer score. Every real estate brokerage here is checked on the same 5 parts: reputation (26 points), review volume (18), focus (14), profile (22) and verified owner (20). Nobody pays to rank. How we rank
Weekend hoursClaimed on Google102 reviews
You will find Good Hart General Store at 1075 N Lake Shore Dr, Harbor Springs, MI 49737. That is 11.1 miles northwest of the Harbor Springs city center. Google files it under "Real estate agency" and also Bakery, Deli, Gift shop. Its 4.8 stars rest on 102 reviews, which our method reads as 4.79 after the review-count adjustment.
Open 24 hoursWeekend hoursClaimed on Google
Keystone Real Estate is at 974 W Conway Rd, Harbor Springs, MI 49740. That is 4.6 miles east of the Harbor Springs city center. Google files it under "Real estate agency". After we adjust for review count, its 5.0 stars count as 4.82.
Weekend hoursClaimed on Google
You will find Kim Porta - Keller Williams Northern Michigan Horizon at 8422 M-119, Harbor Springs, MI 49740. It sits about 3.9 miles east of central Harbor Springs. Google files it under "Real estate agent". After we adjust for review count, its 4.7 stars count as 4.70.
Claimed on Google
You will find Jennifer Likens - Keller Williams Northern Michigan Horizon at 8422 M-119, Harbor Springs, MI 49740. That is 3.9 miles east of the Harbor Springs city center. Google files it under "Real estate agent". After we adjust for review count, its 5.0 stars count as 4.76.
Claimed on Google
You will find Bill Wiegandt - Northern Michigan Realtor at 8422 M-119, Harbor Springs, MI 49740. It sits about 3.9 miles east of central Harbor Springs. Google files it under "Real estate agent". After we adjust for review count, its 5.0 stars count as 4.77.
Claimed on Google
You will find PURE at 6858 Hedrick Rd, Harbor Springs, MI 49740. That is 2.9 miles northeast of the Harbor Springs city center. Google files it under "Real estate agent" and also Construction company, Landscaper, Lawn care service. After we adjust for review count, its 3.9 stars count as 4.37.
Graham Real Estate Good Hart is at 1075 N Lake Shore Dr, Harbor Springs, MI 49737. That is 11.1 miles northwest of the Harbor Springs city center. Its Google category is "Real estate agency". After we adjust for review count, its 4.3 stars count as 4.64. The owner has not claimed the Google listing.
Land Masters, Inc. lists its address as 5484 Pleasantview Rd, Harbor Springs, MI 49740. It sits about 4.5 miles northeast of central Harbor Springs. Google files it under "Real estate agency" and also Real estate developer. After we adjust for review count, its 4.0 stars count as 4.56. The owner has not claimed the Google listing.
These businesses have a Harbor Springs address but no Google rating, so they carry no score.
You will find Keller Williams Northern Michigan Horizon at 8422 M-119, Harbor Springs, MI 49740. That is 3.9 miles east of the Harbor Springs city center. Google files it under "Real estate agency". The owner has not claimed the Google listing.
| # | Business | Score | Grade | Rating | Reviews | Street |
|---|---|---|---|---|---|---|
| 1 | Good Hart General Store | 69 | B- | 4.8 | 102 | 1075 N Lake Shore Dr |
| 2 | Keystone Real Estate | 59 | C | 5.0 | 9 | 974 W Conway Rd |
| 3 | Kim Porta - Keller Williams Northern Michigan Horizon | 57 | C | 4.7 | 12 | 8422 M-119 |
| 4 | Jennifer Likens - Keller Williams Northern Michigan Horizon | 55 | C | 5.0 | 3 | 8422 M-119 |
| 5 | Bill Wiegandt - Northern Michigan Realtor | 53 | C | 5.0 | 4 | 8422 M-119 |
| 6 | PURE | 51 | C | 3.9 | 11 | 6858 Hedrick Rd |
| 7 | Graham Real Estate Good Hart | 47 | C- | 4.3 | 3 | 1075 N Lake Shore Dr |
| 8 | Land Masters, Inc. | 46 | C- | 4.0 | 4 | 5484 Pleasantview Rd |
Harbor Springs has 1,086 residents and 527 households (ACS 2024 5-year estimates for Harbor Springs city). 62.8 percent of its homes were built before 1980, and the median home was built in 1,970.
68.1 percent of homes are owner-occupied. The median home value is $415,700. Older housing stock tends to need more plumbing, roofing, electrical and water damage work, so these figures help explain local demand. They do not measure it.
Our October 2026 data has 9 real estate brokerages with a Harbor Springs mailing address: 82.9 per 10,000 residents. A mailing city can differ from the city limits, so treat the ratio as a guide.
Real estate agents and brokers in Michigan hold a licence from LARA. You can check a name on LARA Verify a License before you sign.
Commission is negotiable. Ask what the brokerage charges, who pays it, and what you get for it: pricing advice, marketing, showings, negotiation and help through closing.
After the National Association of Realtors settlement took effect in August 2024, buyers working with a Realtor sign a written agreement before touring homes. Read the pay terms and the length of the agreement.
Ask how many homes the agent sold in your city or school district in the last year, and at what price compared with the list price.
Many agents work in teams. Ask who answers your calls and who attends showings and inspections.
| City | Distance | Real Estate Brokerages | Top score |
|---|---|---|---|
| Bay View | 4.3 mi southeast | 1 | n/a |
| Bay Harbor | 4.8 mi south | 2 | 51 |
| Petoskey | 4.8 mi south | 43 | 69 |
| Pleasantview Township | 6.4 mi northeast | 1 | n/a |
| Alanson | 9.8 mi east | 3 | 64 |
| Maple River Township | 10.2 mi northeast | 1 | 60 |
| Hayes Township | 10.7 mi southwest | 1 | 51 |
| Horton Bay | 11.2 mi south | 1 | 66 |
Roofers 2HVAC Companies 3Electricians 1Dentists 2Med Spas 1Pilates and Fitness Studios 3Photographers 3Coffee Cart Vendors and Mobile Coffee Bars 1Cafés and Coffee Shops 4Restaurants 9Dance Studios 1Everything in Harbor SpringsReal Estate Brokerages in Emmet County
Our October 2026 data lists 9 real estate brokerages with a Harbor Springs mailing address. 8 have a Google rating and are scored. A business can be missing, so treat the count as a floor.
Good Hart General Store has the highest TownAnswer score in Harbor Springs: 69 out of 100, from 4.8 stars and 102 Google reviews. Scores change when listings change.
Reputation (26 points) is the Google rating adjusted for how many reviews it rests on. Review volume adds up to 18, how closely the business matches the trade up to 14, profile facts such as website, phone, hours, photos and a claimed listing up to 22, and a profile the owner verified with TownAnswer adds 20.
No. Every business is scored by the same rules, and no payment changes a score or a place on a list.
Nearby city pages: Bay View (4.3 miles), Bay Harbor (4.8 miles), Petoskey (4.8 miles), Pleasantview Township (6.4 miles).
Is the agent licensed in Michigan? Check the name on LARA Verify a License. What does the brokerage charge, and who pays it? Commission is negotiable. Since August 2024, buyers sign a written agreement with their agent before touring. Read what it says about pay and length.
Harbor Springs is in Emmet County. See every real estate brokerage in the county on the Emmet County page.
We refresh the data from Google Maps and change the date on the page only when the data changes. This version uses data read in October 2026.
TownAnswer ranks local businesses by one published method. Businesses cannot pay to change their rank. Ratings and review counts come from Google Maps, read in October 2026. Details change, so confirm hours, prices and licences with each business. How we rank.
